SEO Is Best When You Do These 3 Things
Search engine optimization can be rather tough for some people. But it can be so much simpler. There are so many people trying to teach SEO that it often seems there is no definitive guide or course on how to do it. Some people rely on some methods, others pursue different ones. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are Google-friendly, others will land you both manual actions and algorithmic penalties in a snap.
Still, SEO is not just one strategy. It is a much larger system of strategies. In order for you to really win at SEO, you must have various pieces in place to build a strong foundation. This is a guide to setting up your site correctly for search engines to avoid much harder work later on:
Make Your Site Well-Structured
This is inarguably the most important thing. A lot of the people will give you many tips to make the site indexable by Google – use WordPress, install an XML sitemap, submit it in Search Console, and the likes – but if your website has no real categorized page structure, you have no chance of ranking optimally. It is better to set it up right the first time than to have to repair it later on.
Whenever you re setting up your website, be proactive. Split pages into different categories and organize them as such, make the URL structure simple, and and make sure every page is themed coherently around a certain keyword. The site will be much more crawlable, due to its organized structure. It will ultimately save you a lot of time and money later on down the road.
In addition, when you hire https://tripleagentdigitalmedia.com/mississauga-seo, it will make their job easier, and their budget will be spent much more effectively, so you expect to see results faster for the same cost.
Make Your Site Fast!
If you re using a certain website builder, did you know it could be making the job harder? It s true. Whether it s failing to follow web design best practices, having an abundance of convoluted code (high ratio of HTML to text), or way too much occupying the server resources (i.e. picture filesizes are too much), there are many different things about your website that could be bogging down performance, and you don t know about it.
First, identify potentially damaging tech areas. You can use a speed testing softwarelike Google PageSpeed Insights, GTMetrix or WebPageTest to measure all aspects of the website s tech performance. The best sites are the ones that have less than 1 MB of data, and load in less than 2 seconds.
Tune up the page, and with the heaviest, most harmful assets out of the way, next you find out if your page builder is still causing problems. It could be – you just have to check on an empty page.
Poor performance in that case means you have to make the switch to WordPress or GroovePages.
Have Meaningful, Non-Spammy Content
It is easy to spam content with very high density. Not only will it make the site look more suspicious in Google s eyes, people won t like reading it. While you do need to make your content keyword-rich, you must weave it in such that the content still does for the reader what it s supposed to.
For good article optimization, use a scientific analysis of your competition. Many business owners do their own SEO, though some really don t have free time on their hands for it. If you value your business time, we recommend hiring a good .
Now you know how to lay a solid foundation for the search engines. Work on these tips, and you ll be much better prepared, spending less time and money when you hire an agency such as [lsc=42] for the rest of your search engine optimization.